Last week my class was lucky enough to have a special guided tour of Madrid-based Spanish luxury brand Loewe's (actually pronounced as low-eh-ve) factory and private museum in the outskirts of the city. I have nothing to show but this instagram photo of just the reception area because taking photos wasn't allowed. Let me tell you though, the place was a leather wonderland with the best and most luscious top quality leather you can find and skilled artisans carefully handcrafting every single product. They even started a school right in the factory where the older generation trains and passes on the skills and know-how to a new generation of leather artisans to preserve the brands identity. Loewe prides itself of having leather products with the finest craftsmanship and seeing where their products are made and the people who work on them made me realize just how dedicated they are to their trade. Not only did we see the production process but we also learned about the history of the brand which started more than a hundred years ago. We saw items from back in the day when Loewe was the official supplier of leather goods to the Spanish Royal Court. We also saw RTW pieces made by Karl Lagerfeld and Giorgio Armani among other designers who spent some time working for the label. After the tour, we went back to the center of Madrid to check out the latest collection in the Loewe flagship store on Calle Serrano.
Loewe actually just upped its cool factor in my book by collaborating with Junya Watanabe Comme des Garçons for a winter 2013 capsule collection. This has surely pleased a lot of Loewe's fans from Japan, one of the brand's most important markets. Check out the fashion show, I never thought Loewe and punk would ever go together but I'm liking the combination.
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